Vital Football

Latest WBA News

The FA 'Football Needs You'

The FA 'Football Needs You'

Published on behalf of the FA. No money was taken by Vital Football to promote this campaign:

The Football Association is telling the nation`s workforce that 'Football Needs You` as part of a new campaign to inspire mechanics, teachers, accountants, DJs and everyone who loves football to take their first steps to becoming a grassroots coach or referee. The ambitious target for the inspirational new Football Needs` campaign is to encourage 50,000 new Level I coaches by 2011 and 8,000 new referees by 2012.


The 'Football Needs` nationwide advertising campaign features Jaz Dhami, a Punjabi singer, headteacher Manisha Tailor and air steward David Green, all of whom retain their passion for coaching and refereeing while juggling their busy professional careers.

Singer Jaz Dhami commented: 'After spending time away from football to pursue my music career I returned to England and wanted to give something back to my local community. By getting into coaching I`m sharing my passion for the game and providing young Asians with a pathway into football.'

In a bid to get people to stay in the game England Coach Stuart Pearce has also joined the grassroots heroes in his own unique advert and cameo role in The FA`s new 'Football Needs` short film. The film takes a light-hearted look at the unassuming characters at the forefront of the grassroots coaching scene who appear in a 'Never Mind the Buzzocks` style spoof. In a first for The Football Association the film will be aired in 220 cinemas across the country throughout October reaching an estimated audience of one million viewers.

Stuart Pearce, England coach and U21 manager, said: 'The really rewarding thing about being a coach is watching that improvement in players, coaching them during the week and seeing them put the skills they have learnt into practise during a game on any given Saturday. I would encourage anyone with a passion for football to discover how rewarding coaching can be.'

Supporting The FA`s 'Football Needs` campaign Premier League and 2010 FA Cup Final referee Chris Foy is excited by the unveiling of The FA`s first ever advertising creative focused on encouraging those who enjoy the game to get into refereeing.

He said: 'Having joined the police force at 21 refereeing provided me with a great opportunity to stay in the game that I love while at the same time pursuing my professional career. It doesn`t matter if you`re refereeing at Old Trafford, Anfield or Stamford Bridge the same fundamentals and enjoyment of refereeing apply whatever the level.'

Julian Eccles, Group Director of Marketing & Communications, The Football Association, added: 'This campaign is the first of a series The FA will be running during the season. Using a variety of techniques - from cinema and print to online - we want to reach new audiences to encourage them to get into football.'

The FA`s 'Football Needs` campaign forms part of the National Game strategy, a £200m pound investment in grassroots football. The Get Into Coaching objectives are supported by McDonalds and the Get Into Refereeing campaign runs in association with Carlsberg.


Writer:Site Staff
Date:Saturday October 23 2010
Time: 5:01PM

Login to post a comment

Recent West Bromwich Albion Articles

Audio - Pulis On Liverpool Defeat

Head coach Tony Pulis has been giving his thoughts following West Bromwich Albion's defeat to Liverpool at the weekend.

Vital View - Premier League, 22nd-23rd October

Manchester City continue to lead the way ahead of Arsenal. Hull dropped into the bottom three with Swansea and Sunderland below them.

Stats: Liverpool v WBA

All the stats from Liverpool (2) vs (1) WBA, Anfield, 22/10/16 Att: 53,218

Follow West Brom Live On Twitter

Liverpool are at Anfield with West Bromwich Albion the visitors today, this will be a 5.30pm kick-off.

Archived Vital Baggies Articles

Vital Baggies articles from

Site Journalists

Baggy Boy
Editor email

Current Poll (see more polls)

Liverpool MotM
Suggested By: Site Staff
Sub - Brunt50%
Sub - Morrison0%
Sub - Robson-Kanu50%
ScoopDragon Premier League Network Sites

League Table

# Team P W D L Pts. GD
1 Man City 9 6 2 1 20 11
2 Arsenal 9 6 2 1 20 10
3 Liverpool 9 6 2 1 20 9
4 Chelsea 9 6 1 2 19 10
5 Spurs 9 5 4 0 19 9
6 Everton 9 4 3 2 15 5
7 Man Utd 9 4 2 3 14 1
8 Southampton 9 3 4 2 13 3
9 Watford 9 3 3 3 12 0
10 AFC Bournemouth 9 3 3 3 12 0
11 Crystal Palace 9 3 2 4 11 0
12 Leicester City 9 3 2 4 11 -4
13 WBA 9 2 4 3 10 0
14 Burnley 9 3 1 5 10 -5
15 West Ham 9 3 1 5 10 -7
16 Stoke 9 2 3 4 9 -7
17 Middlesbrough 9 1 4 4 7 -4
18 Hull City 9 2 1 6 7 -14
19 Swansea 9 1 2 6 5 -7
20 Sunderland 9 0 2 7 2 -10
The Vital Football Members League
Latest F1 News
Latest Vital Boxing News
Vital Football Comment

Recent West Bromwich Albion  Results (view all)

West Bromwich Albion  Fixtures (view all)

Oct 29 2016 3:00PM : Manchester City (H)
Barclays Premier League
Nov 6 2016 4:30PM : Leicester City (a)
Barclays Premier League
Nov 21 2016 8:00PM : Burnley (H)
Barclays Premier League
Nov 26 2016 3:00PM : Hull City (a)
Barclays Premier League
Dec 3 2016 3:00PM : Watford (H)
Barclays Premier League
Dec 10 2016 3:00PM : Chelsea (a)
Barclays Premier League
Write for Vital Football